Help customers find you online by learning how to research, determine and use keywords on your website and social media.
How to Conduct Keyword Research for Your Business Website
Recorded Webinar
(online)
Cost: $15.00
Duration:
60 minutes
Language:
English
Keyword research is the foundation of successful SEO marketing. In this webinar, you’ll learn how to find and choose the most effective keywords to drive traffic to your website using free, accessible tools.
Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes, exploring SERP (Search Engine Results Page) features, identifying your customers' most frequent search terms and spotting keyword opportunities that can give your business a competitive edge.
By the end of this session, you’ll know how to:
- Use Google’s built-in keyword research tools
- Target keywords locally, regionally, or nationally
- Find gaps in featured results and dominate the SERP
- Explore competitor keywords with Google’s developer tools
- Identify the keywords driving traffic to your site
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Lacey Clifton-Jensen
Lacey Clifton-Jensen, MSEd, has been giving workshops with the San Luis Obispo SCORE Chapter for 7 years as a guest of SCORE. She is an expert in social media and search engine optimization to grow a business. Her digital marketing agency is called Chicadita and you can find her online at https://chicadita.com.
Read Lacey's full bio
It’s time to learn the SEO basics and boost your website traffic. Join our webinar, where our expert presenter will guide you through the fundamentals of SEO marketing.
Learn the essential steps of implementing effective SEO, from technical fundamentals to advanced optimization techniques.
