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Using web analytics allows you to measure the results of your online marketing and your website’s effectiveness. Read this article for tips on website analytics.
How Changing Consumer Behavior Impacts Your Business
Recorded Webinar
Technology allows you to understand consumer behavior better than ever. Join this webinar, presented by Anastasia Kudrez of Google to learn how these insights can help shape your digital marketing plan, and what you can do to position your business for success.
In this session, we’ll discuss:
- Emerging consumer search behaviors
- Tips for using data to understand consumer needs
- Best practices for staying ahead of consumer trends
Download the webinar transcript.
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Anastasia Kudrez
Anastasia Kudrez is a speaker for Google’s Get Your Business Online program. Stasia has worked with a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education, eMarketer.com, NashvillePost.com, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America.
Read Anastasia's full bio
Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.
