In local communities across the country, business owners are looking for ways to navigate a constantly shifting environment in our increasingly diverse society. Small business owners constantly strive to grow and scale their business to the biggest customer base possible, and while opportunities to try and reach many markets can be appealing - they can remove you from a more authentic and direct relationship with your audience.

Throughout this session Spectrum Reach will discuss why leveraging community connections to reach the right customers is key to growing your business with maximum results, plus:

• How to approach connecting with the right customers in your community, authentically.
• Benefits of leveraging community relationships to further grow your business.
• Navigating outdated advertising myths in order to develop a holistic campaign and marketing strategy.

This webinar is a part of the National Small Business Week Virtual Summit, hosted by the U.S. Small Business Administration and SCORE.

Cosponsorship Authorization No: 22-1-C. SBA’s participation in this event is not an endorsement of views, opinions, products or services of any other person or entity. All SBA programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. Contact SBA, 409 3rd St, SW. Washington DC 20416 or SBA’s Answer Desk at 1-800-827-5722.