Download this worksheet to identify the strengths, weaknesses, opportunities and threats for your business. This information can help you outline goals and strategies for your business and marketing efforts.
Grow Your Business with a SWOT Analysis
Recorded Webinar
In this SCORE workshop, participants will learn how to properly conduct a SWOT analysis to develop growth strategies for their businesses.
Generic SWOT templates (Strengths, Weaknesses, Opportunities, Threats) are easily found and downloaded from the internet. But without expert guidance in researching and completing a SWOT analysis, it may lead to dismal strategic decisions and planning.
This workshop focuses on how to do a SWOT analysis the right way. SCORE mentor John Harmon draws from his prior work in strategic planning roles at Pitney Bowes, Gartner Group and Eastman-Kodak to introduce the SWOT analysis and its benefits.
Take this workshop to get started on applying SWOT’s time-tested principles toward the success of your business.
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John Harmon
John Harmon is a SCORE mentor at our Fairfield County (CT) chapter. In addition to providing counseling and workshops for strategic planning, John crafted and oversees "SCORE Select," the chapter's education and counseling program designed for clients who have been in business for several years and have revenues in excess of $1 million.
John's previously held strategic leadership and sales roles at Pitney Bowes, Gartner Consulting and Eastman-Kodak.
In addition to his volunteer work at SCORE, John is an adjunct professor at Fairfield University, specializing in courses on the selection and
