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Google Analytics for Small Businesses - How to Improve Your Website Traffic
Recorded Webinar (online)
Google Analytics for Small Businesses
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Download the webinar transcript.

To maximize your business website's return on investment, you need to be able to track its performance. Google Analytics allows you to see where your website traffic is coming from, identify your top-performing channels and gain insight into your visitors' behavior.

In this webinar, you’ll learn the basics of Google Analytics, how to track your website's performance, and how to turn these insights into action. Finally, you’ll learn how to increase leads and sales using the data you collect.

Learning objectives:

  • How to set up Google Analytics for your website
  • How tracking conversions can guide your marketing strategy
  • Which analytics reports you should focus on
  • How to enhance both your website and marketing campaigns using the data you’ve collected
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About the presenters
Nicole McCullum
Nicole McCullum

Nicole McCullum is a 2x Entrepreneur, Speaker and Digital Marketing Strategist, Nicole McCullum has been at the forefront of internet marketing for over a decade helping businesses leverage the internet to grow. Nicole has trained thousands of small business owners and marketing professionals from companies such as well, Michael Kors, Gucci, Pfizer, Prudential and Financial Times on digital marketing and SEO. Nicole has also contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and other business

Read Nicole's full bio
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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