In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals.
Google Analytics Beginners: How to Measure Your Homepage Design and Success
Recorded Webinar
Before you tackle a website redesign, use Google Analytics to determine what components of your current website are a success and which need a makeover. In this webinar learn how to:
- Decipher In-Page Analytics data
- Analyze bounce rate on your homepage
- Measure visitor performance on mobile
Note: The 'In Page' function (tab under behavior) may only show up when you use Chrome with the "In Page Analytics Extension." This extension may need to be downloaded separately.
Additional Resources
Actionable Data For Google Analytics Beginners
Google Analytics Beginners: How to Setup and Measure Conversion Goals
Google Analytics Beginners: How to Measure Social Media
Google Analytics Beginners: How to Measure Your Business Blog Performance
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Emily VonSydow
Emily VonSydow is Project Manager at Bop Design, a San Diego based B2B marketing and web design agency. Emily’s expertise is assisting clients through the website process: from design to development to the final launch. During her tenure at Bop Design she has launched and measured the performance of 100 business websites.
You can contact Emily at emily@bopdesign.com or visit the Bop Design website at www.bopdesign.com. Connect with Bop Design on LinkedIn,Facebook, Twitter or Google+.
This workshop will teach you about website conversion goals, such as how long visitors stay on your site.
