B2B buying is undergoing a sea change as millennials are exerting a growing influence over the purchasing process.
The Fundamentals of Selling B2B
Early and mid-stage businesses live or die on their ability to close deals consistently and predictably.
In this session, you'll learn a powerful framework and methodology for Business-to-Business (B2B) selling from author, serial entrepreneur and investor Joe Abraham.
- How to "read" people using a behavioral framework and pre-determine buying tendencies and hot buttons
- What to say - and what NOT to say - in networking and selling situations
- The secret weapon to get more referrals quickly from trusted advisors and influencers
Download the webinar transcript.
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Joe built successful companies of his own in distribution, technology and professional services during the better of two decades. Winner of numerous awards for his impact on small business growth, Joe has been featured on the TED stage as well as on Fox News, CNN, network TV and the Wall Street Journal as subject matter expert in small business, entrepreneurship and free enterprise.
Read Joe's full bio
B2B buyers are changing, creating new challenges for small business owners. Learn how to navigate the changing B2B landscape to increase sales.