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The Fundamentals of Selling B2B
Recorded Webinar
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Early and mid-stage businesses live or die on their ability to close deals consistently and predictably. 

In this session, you'll learn a powerful framework and methodology for Business-to-Business (B2B) selling from author, serial entrepreneur and investor Joe Abraham.

You'll discover:

  • How to "read" people using a behavioral framework and pre-determine buying tendencies and hot buttons
  • What to say - and what NOT to say - in networking and selling situations
  • The secret weapon to get more referrals quickly from trusted advisors and influencers

Download the webinar transcript.

About the presenters
Joe Abraham
Joe built successful companies of his own in distribution, technology and professional services during the better of two decades. Winner of numerous awards for his impact on small business growth, Joe has been featured on the TED stage as well as on Fox News, CNN, network TV and the Wall Street Journal as subject matter expert in small business, entrepreneurship and free enterprise.
Read Joe's full bio
Smiling diverse business partners shaking hands at meeting
Selling to the New B2B Buyer
B2B buyers are changing, creating new challenges for small business owners. Learn how to navigate the changing B2B landscape to increase sales.
1165 Herndon Parkway, Suite 100
Herndon, VA 20170

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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