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Create a Powerful and Practical PR Strategy for Your Small Business
Online Course
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About the course

Small business owners may think they’re too small for a public relations plan, but businesses of all sizes can generate positive press. How can you create a manageable PR strategy while still running your business?

In this webinar, SCORE Mentor Jasmine Powers will teach you three easy-to-implement methods for getting into local and national papers, online sites, TV, radio and podcasts.

Participants will learn how to:

  • Identify the right media influencer for your specific news
  • Position yourself as an expert to add credibility to any news story
  • Talk to media with confidence, and avoid the disaster of hitting the trash file
  • Turn your media placement into a sales funnel that runs on autopilot
  • Attract the attention of hard-to-reach audiences
  • BONUS: What to do if you get BAD press

ABOUT THE PRESENTER(S)

Jasmine Powers - Jasmine Powers Multimedia

Jasmine Powers is a digital marketing consultant at Jasmine Powers Multimedia where she supports nonprofits and ecommerce businesses with communications, web design and brand strategy. She also is a mentor with SCORE New Orleans Regional Chapter.

Jasmine Powers

SCORE Mentor and Digital Marketing Consultant, Jasmine Powers Multimedia

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712 H St NE PMB 98848
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Washington, DC 20002
(504) 589-2356

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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