Content, Inc: How to Launch a Content-First Business June 25, 2016, 1:00pm EDT June 25, 2016, 1:00pm EDT
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In the future, thousands of businesses from around the globe will leverage a "content first" go-to-market strategy.

"Content first" means that entrepreneurs in companies of all sizes are first developing content brands and building audiences, and then conceiving products to sell. This business model essentially inverts the traditional approach of initially focusing on product development & sales, as having a singular focus on audience (i.e. your prospective customer!) gives the entrepreneur the best understanding of what products ultimately make the most sense to offer.

In this workshop, Joe Pulizzi, author of the new book Content Inc., detailed how many of today's most successful businesses are using a "content first" strategy, and how they have become some of the fastest growing businesses on the planet. Joe shows what you can learn from these companies, and how you can replicate their approach to grow your business.

  • Discover how currently established companies can transition to a “content first” strategy.
  • Learn how to gather audience feedback and spawn this important market intelligence into new product or service offerings.
  • Learn the 7-step Content Inc. process which can be the basis for your business model.

About the Presenter(s)

Joe Pulizzi, Content Marketing Institute

Joe Pulizzi is founder of  Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

Founder, Content Marketing Institute, Content Marketing Institute