Skip to main content

Original text

Powered by Google TranslateTranslate
Powered by Google TranslateTranslate
Build an Authentic Brand to Increase Your Bottom Line
Recorded Webinar
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Branding isn’t a ‘nice-to-have,’ but a ‘must-have’ to be competitive in today’s market. Don’t get jaded by get-rich-quick-schemes and fly-by-night tactics that promise overnight results. True branding is strategic, authentic, and it impacts every facet of your business. 

During this webinar with Senior Brand Advisor, Steven Picanza, you’ll learn about branding trends including: 

  • How messaging and your brand’s story will impact your bottom line over bland creative
  • Why your sales funnel will either make or break your brand (and what you can do to make sure you’re not missing out) 
  • How to make sure your brand and culture build equity and revenue even when you’re not in the room or in the conversation

Download the webinar transcript.

About the presenters
Steven Picanza
Steven Picanza is a brand architect, business strategist and strategic advisor with a core purpose centered around connecting people, products, and organizations with their core audience. He is the founder of the lifestyle brand for the creative entrepreneur, "The Creative Hustler", as well as Senior Brand Advisor with The Agency Guy.
Read Steven's full bio
1165 Herndon Parkway, Suite 100
Herndon, VA 20170

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Chat generously provided by:LiveChat

In partnership with
Jump back to top