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You've probably heard companies and brands described as authentic. But what exactly does this term mean?
Build an Authentic Brand to Increase Your Bottom Line
Recorded Webinar
Branding isn’t a ‘nice-to-have,’ but a ‘must-have’ to be competitive in today’s market. Don’t get jaded by get-rich-quick-schemes and fly-by-night tactics that promise overnight results. True branding is strategic, authentic, and it impacts every facet of your business.
During this webinar with Senior Brand Advisor, Steven Picanza, you’ll learn about branding trends including:
- How messaging and your brand’s story will impact your bottom line over bland creative
- Why your sales funnel will either make or break your brand (and what you can do to make sure you’re not missing out)
- How to make sure your brand and culture build equity and revenue even when you’re not in the room or in the conversation
Download the webinar transcript.
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Steven Picanza
Steven Picanza is a brand architect, business strategist and strategic advisor with a core purpose centered around connecting people, products, and organizations with their core audience. He is the founder of the lifestyle brand for the creative entrepreneur, "The Creative Hustler", as well as Senior Brand Advisor with The Agency Guy.
Read Steven's full bio
This presentation, sponsored by Deluxe, will share expert tips on how to get started with branding and insider advice for using your brand in your marketing.
