The average consumer, and that includes every small business owner, is bombarded with approximately 5,000 ads every day. So how do you break through the clutter?
This webinar, presented by marketing expert Sandra Holtzman, will provide actionable ideas that are trending right now to firmly plant your product or service in consumers’ minds.
You will learn:
- How applying the new rules of branding to your business will keep you current
- Why storytelling is not only breaking through the clutter but clutching the minds and wallets of customers
- How experiential marketing involves your customers emotionally with your products and why that’s important
Sandra Holtzman is a serial entrepreneur who has started three companies, currently working on her fourth. Sandra is the co-author of “Lies Start-Ups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PhDs, Lab Rats, Suits and Entrepreneurs”. Her blog is marketingcures.com/blog and has just published an article for the New York Law Journal called “The Latest Fashion in Fashion Patents”.
She is a certified Kauffman Fast Trac facilitator for Small Business Services of the City of New York and the Women’s Center for Entrepreneurship; teaches marketing in the Masters of Integrated