
Five key ways to get control of your content marketing for attracting clients and positioning your brand.
Studies show that most sales communication fails to perform in the first meeting, but even worse, it absolutely collapses when your audience tries to “re-tell” your message to other key decision makers in the vital “second meeting.”
So can you engineer communication in a way that will make it more robust and memorable in the first meeting, and more importantly, allow it to survive the “re-tellability test?”
WHAT YOU WILL LEARN
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