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Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it is with marketing.
Sure you can jump into the middle of the funnel and sell, sell, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).
To do this, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new, manageable way in today’s pandemic times.
Step 1: Define marketing goal
Step 2: Determine target audience
Step 3: Plan approach
Step 4: Craft message
Step 5: Evaluate results