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Black Entrepreneurs
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Paid, Earned and Owned Media-Three Essential Elements to Marketing Success- July 10th


The Power of Connections: Leveraging Networking for Your Small Business - Aug 7th

"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

Defining Your Audience: The Power of Buyer Personas - June 5th

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

Success Story
IVFusion Plus LLC “Hydration on the Go.”
Success Story
This Business is Cleaning Up!
We’re celebrating three years in business. We’ve participated in two intensive accelerator business incubator programs. And most importantly, we have a 100% client renewal rate.
7 Ways to Support Black-Owned Businesses
Explore effective strategies for supporting Black-owned businesses, including increasing visibility, direct engagement, partnerships and advocacy for equity to foster innovation and diversity in the business world.
10 Steps to Start your Business

Starting a business involves planning, making key financial decisions, and completing a series of legal activities. Read on to learn about each step.

1. Conduct market research

Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.

How to make the most of your mentoring experience

A mentoring session is a confidential, personalized conversation with a business expert to answer a question or to solve a problem that you’re facing.

What To Expect During Your Score Mentor Meeting

This video will help you learn more about meeting  with  a SCORE Ann Arbor Area Mentor to help you be prepared for your Mentoring Session. 



How to Establish Nonprofit Partnerships That Work!


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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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