Successful business owners start by understanding their position in the market. They know what they are selling, who their competitors are, who their target customers are, and how to reach them. These are the fundamentals of marketing, and critical to developing an effective growth strategy for your brand. Margo Weitekamp, a marketing expert and SCORE mentor, explains marketing fundamentals to help you grow your business. This webinar is perfect for individuals with no formal training and those who would like to refresh their knowledge. There will be time for questions and feedback. With support from Guilford Savings Bank.