In today’s fast-paced digital world, you don’t need a massive budget or expensive tools to elevate your marketing efforts. The resources you already have—whether it's your website, email database, or even your physical location—are powerful assets that can help you boost your brand’s visibility and engagement. By strategically leveraging these existing tools, you can unlock your marketing potential and see significant results without overspending.

One of the most valuable resources at your disposal is the relationships you’ve already built. In fact, 80% of sales come from just 20% of your existing market, which means nurturing these connections can lead to substantial business growth. In this webinar with Melissa Tarlton of Miranda Creative, we’ll dive into other owned media tools you can utilize, like direct mailers, text messaging lists, and leveraging memberships and sponsorships. These often-overlooked channels can be incredibly effective when used correctly.

By the end of this session, you'll have a clear understanding of how to take full advantage of the tools and assets you already own to craft a marketing strategy that feels both personalized and powerful. Whether it’s customizing your messaging through email, using signage to stand out, or building deeper relationships with your existing customers. It's time to work smarter, not harder, and turn what you already own into your most effective marketing assets. With support from M&T Bank.