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How to Do a Brand Audit
A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. Read more
Is Your Brand Ready to Go Global?
Expanding your small business internationally can protect your company from swings in the domestic economy, boost your brand image and grow your sales. Read more
How to Build Your Brand on a Budget
Building a strong brand doesn’t have to drain your business bank account. Learn the essentials to develop and promote your business brand. Read more
What You Can Learn from The World's Top Brands
Every year, Interbrand releases its list of the best 100 global brands. Here are eight lessons you can learn from the world's top brands. Read more
Q&A: The Power of Video as a Marketing Tool
Cynthia Knapic, Head of Animoto for Business, explains how small businesses can best incorporate video into their marketing strategies. Read more
Extending Your Brand to Mobile
Want to extend your business brand to mobile? Learn six strategies to consider for your mobile marketing strategy. Read more
12 Steps to Starting a Restaurant
If you want to start a restaurant, there’s no better time. How can you make your new restaurant stand out from the crowd? Follow these 12 steps. Read more
How to Market a New Invention
It’s every entrepreneur’s dream to come up with the perfect new product guaranteed to fly off the shelves.How do you market your new invention? Read more
Power Up Your Brand with Promotional Products
Join this presentation for tips on using branded retail packaging, apparel and swag. You'll learn how to make a lasting impression to turn heads and turn profits. Read more
12 Best Part-Time Business Ideas
Want to try entrepreneurship? Depending on your skills, available hours and budget, there are plenty of part-time businesses you can start. Read more
Why Small Businesses Should Embrace Data-Driven Marketing
Collecting data about your customers enables you to gain valuable insights into who your customers are, where they live, and their purchasing behaviors. Read more
The 7 Print Elements Every Business Needs to Create a Professional Image
Printed materials make a professional impression on customers, clients and partners. Save money and time by focusing on these essential seven elements. Read more