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Building and Growing Your Online Brand

In this module, we’ll discuss the difference between branding and marketing. We’ll also cover some branding basics and review the key ways you can brand your business online. Read more

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Developing a Business Plan

For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm's customers, strengths and competition. Read more

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Analyzing Your Competition
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Analyzing Your Competition

This workshop will show you how to gather competitive intelligence, provide case studies, and help you set yourself apart from the competition. Read more

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market analysis
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Conducting a Market Analysis

This workshop explains the importance of doing a market analysis and how to best conduct your research. Case studies are included to help you start your analysis today. Read more

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value on laptop
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Valuing a Business

This free online business workshop will explain reasons to assess your company's fair market value, illustrate the 3 approaches to determining the value of a business, and provide Read more

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pricing strategy
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Pricing Products and Services

This free online business workshop will help you develop your pricing strategy for your product or service using market research, pricing models, and other pricing techniques. Read more

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brand under construction
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Building Your Brand

This free online business workshop will help you define your company’s brand, identify ways to increase the strength of your company’s brand, and show how a strong brand reputation Read more

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attract convert retain
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Personalization Strategies to Attract and Retain Customers

This free online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you deve Read more

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customer needs
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Maintaining an Agile Company: Tips to Respond to Changing Markets and Changing Customers

This free online business workshop will help you conduct a self-assessment to determine if you are meeting your customers' needs, understand different approaches your company can u Read more

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target market
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Targeting Your Market

This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles as well as addressing other market segm Read more

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business marketing
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Simple Steps for Starting Your Business: Module 3 - Creating Your Marketing Plan

In this module, you will learn how to market your business by doing a competitive comparison, creating a product and services description, developing a pricing strategy, identifyin Read more

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