

Do you know how much to charge for your products or services? How are you going to sell to your customers? Online? In your physical location? How are you going to distribute your orders?
Many startup business owners make a common mistake: giving away their products or services for free (or almost free) to get their first clients. This devalues what you’re selling and makes it difficult to raise prices later.
Promote what makes you different and special — and worth that higher price. Don’t sell yourself short!
The SCORE Startup Roadmap outlines every step in starting a business. Work with your SCORE mentor to help you reach your goal.
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.