

Marketing educates prospective customers about what your business does and how it serves a need they have. It also creates a lasting image of your business that stays in their minds after the transaction is over. By doing so, marketing builds your brand.
You’ll identify potential customers and create a plan for finding your first customers. You’ll also develop a brand identity, including a logo, marketing materials, a website, and your social media accounts. At its most basic level, marketing means attracting attention to what you sell. If they don’t know what you’re selling, customers can’t buy it.
Starting a business may seem overwhelming, but with a solid plan, resources and guidance, you can achieve your dream. And with the SCORE Startup Roadmap, sponsored by FedEx, and your SCORE mentor, you don’t have to do it alone.
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.