Businesses have shifted to more online marketing because of COVID-19, so how can you make your business stand out?

Even with states reopening, brick-and-mortar locations will probably see a dip in customer visits for the near future. Here are tips to stay connected with existing customers and attract more.

Changing Marketing Strategies

Recorded Webinar

A Smarter Approach to Your COVID Marketing Strategy

With COVID 19 creating roadblocks for your business, you don’t have time to waste on online marketing tasks that aren’t going to get your business where you want it to go. Read more

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Blog

Marketing in Challenging Times

During the coronavirus crisis, if your business is open, albeit in a diminished capacity, or temporarily closed, you have to stay connected to your customers. Read more

Blog

How to Communicate Operational Changes with Clients During A Crisis

At a time when changes are unfolding by the hour and operations are on-hold like during the coronavirus crisis, swift action and open communication are vital. Read more

Recorded Webinar

Essential PR Tools and Tactics - Elevate the Visibility of Your Business While Being Sheltered in Place

Promoting your business during the coronavirus outbreak presents unique opportunities and digital connections are more important and powerful than ever before. Read more

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Recorded Webinar

Marketing Advice to Combat an Economic Downturn

Wondering how to market your business during the economic downturn related to coronavirus? Consistent, clear communication with your customers is vital. Read more

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Ecommerce Tips

Recorded Webinar

Building an E-commerce Based Small Business

Learn how to amplify your business with e-commerce by magnifying your strengths, empowering your growth, and expanding your network. Read more

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Blog

Ready to Start an Online Store? What to Consider Before Starting an Ecommerce Site

Are you thinking of starting an online store? Ecommerce sites are a great way to make money, but read these top things to think about BEFORE you launch. Read more

Blog

Readying Your Products for E-Commerce Success

Online marketplaces have leveled the playing field for small businesses. Read these three steps you should take to help ready your products for e-commerce sale. Read more

Sell on Amazon

Blog

How to Be a Successful Small Business on Amazon

Whether you have books or physical products, the principles are all the same for having success on Amazon. Read more

Recorded Webinar

7 Ways For Your Small Business To Make Money on Amazon

This webinar will share the 7 key ways your business can use Amazon as a channel to grow your revenue as a product or service provider. Read more

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Blog

How to Set Up Your First Ad Campaign on Amazon

Advertising on Amazon can yield tremendously impactful results for your business, but you must outline the specific goals you want to accomplish with the ads. Read more

Connect with Video

Blog

Why Your Small Business Should Be Marketing With Online Video

The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results. Read more

Blog

How to Boost Your Sales With Social Video

Social video—video shared on social media—is growing in popularity and power. Here’s what you need to know about using video on the Big Three social networks: Read more

Blog

Lights, Camera, Action: Marketing with Online Video

Whether you sell to consumers or businesses, there’s good reason to incorporate online video into your business’s marketing efforts. Read more

Marketing Essentials

eGuide

Marketing Fundamentals: 8 Ways to Reach New Customers, Starting Today

Download this ebook which breaks down the marketing landscape into eight manageable steps. Learn why marketing is vital to your small business. Read more

Tool

Quick Start Marketing Plan Tool

Build your own marketing plan using our Quick Start Marketing Plan tool. Read more

Recorded Webinar

Developing Your Overall Marketing Strategy

This webinar will give you the tools you need to quickly, easily and effectively create your ideal marketing strategy.  Read more

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Recorded Webinar

Next Level Branding Hacks to Promote Your Business Online

Advanced tips to improve your customer acquisition, leverage micro-moments on social media, shift from being transactional to experiential and more. Read more

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Recorded Webinar

Does Google Love My Business? How to Rule in Local Search

A step-by-step look at how you can be found in your local area, why that matters, what you need to know about SEO, optimizing Google My Business and more. Read more

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Blog

Improve Your Online Presence for Your Home Business

If you want your business to thrive and grow in this digital era, you need to have a strong online presence, especially if you work from home. Read more

Visit the Coronavirus Small Business Resource Hub

We have collected resources to help your small business survive and thrive through this crisis, and beyond. The content covers financial assistance and funding, pivoting operations, marketing, HR, and preparing for the future.

Browse the Resources