Tom Fanelli has a proven track record in online customer acquisition and lead generation through SEO, SEM, and Social Marketing. His approach is to maximize every step of the conversion funnel by tracking each micro conversion using A/B and Multivariate testing methods. Tom uses an analytical approach to base decisions on facts versus popular opinion and recognize what works today, likely may not work tomorrow.
Constantly evolving in his approach to SEO & SEM, Tom has a passion for learning and teaching and believes there are no secrets.
