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Sandra Holtzman is a serial entrepreneur who has started three companies, currently working on her fourth. Sandra is the co-author of “Lies Start-Ups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PhDs, Lab Rats, Suits and Entrepreneurs”.  Her blog is and has just published an article for the New York Law Journal called “The Latest Fashion in Fashion Patents”.

She is a certified Kauffman Fast Trac facilitator for Small Business Services of the City of New York and the Women’s Center for Entrepreneurship; teaches marketing in the Masters of Integrated Marketing program at New York University; Healthcare Marketing in the MBA program at Touro College; and several courses on starting and growing a business, marketing, the mini MBA program, and branding at SUNY Fashion Institute of Technology.  She consults with and coaches entrepreneurs locally and internationally.

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