TranslateLena Phoenix is co-founder and president of Feel the World, Inc., makers of Xero Shoes. (www.xeroshoes.com).
A fourth generation entrepreneur and Shark Tank alum, she and her husband, Steven Sashen, grew their business from one product assembled in the corner of a spare bedroom to a company producing and selling a full line of shoes, boots and sandals that provide the benefits of healthy, natural movement to customers around the world.
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