Karen Axelton is a freelance content writer specializing in business, marketing, finance, and human resources issues. A former editor for Entrepreneur Media, she has written about small business and entrepreneurship for over 20 years.

Planning a marketing budget for a startup or small business? Start here for essential and optional marketing costs.

The coronavirus pandemic is unlike any crisis a small business has ever faced. Here are 12 things you can do now to help save your