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Joe Whitaker’s business career has been spent primarily in the field of Marketing. As a former head of Marketing for Mattel Toys, Columbia Pictures and Lorimar Productions, he later used these skills as an independent consultant for small and mid-size children’s product and entertainment firms. He’s been a member of SCORE San Luis Obispo for 7 years and considers his mentoring of small business owners one of his most satisfying achievements.

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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