Joe Whitaker’s business career has been spent primarily in the field of Marketing. As a former head of Marketing for Mattel Toys, Columbia Pictures and Lorimar Productions, he later used these skills as an independent consultant for small and mid-size children’s product and entertainment firms. He’s been a member of SCORE San Luis Obispo for 7 years and considers his mentoring of small business owners one of his most satisfying achievements.
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The Business Model Canvas PLUS is a unique 21st Century business management tool that takes the 9 building blocks of the BMC