Joe Whitaker’s business career has been spent primarily in the field of Marketing. As a former head of Marketing for Mattel Toys, Columbia Pictures and Lorimar Productions, he later used these skills as an independent consultant for small and mid-size children’s product and entertainment firms. He’s been a member of SCORE San Luis Obispo for 7 years and considers his mentoring of small business owners one of his most satisfying achievements.

Segmentation Marketing is one of the most common marketing strategies businesses use to grow their firms, by adding logical new

“Would you rather be a Little Fish in a giant lake or a Big Fish in a small pond?” This question has faced countless business

The Business Model Canvas PLUS is a unique 21st Century business management tool that takes the 9 building blocks of the BMC