Our presenter, Jennifer DeRosa is the author of the newly released "Building DIY Websites for Dummies", part of the "for dummies" series. Jennifer is the founder of Toto SEO and Toto Coaching. Toto SEO is a GEO and SEO Agency for Small Businesses. At Toto SEO, they provide cutting edge strategies to stay relevant in AI and standard search, in addition to building amazing websites that search engines love. Toto Coaching is an online website building course with weekly coaching to help small businesses and entrepreneurs build a solid, effective website that presells their products and services and develops trust. She recently graduated from a course at MIT University on No Code Artificial Intelligence and Machine Learning which has been integral in helping her clients build amazing websites and get found online. Jennifer is the founder and prior owner of TechCare, a Web Development Agency from 2001 – 2021. Prior to forming TechCare, Jennifer was a consultant for such major companies such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever and Calvin Klein.
Jennifer DeRosa is an AI-forward SEO strategist and the author of "Building DIY Websites for Dummies" (Wiley). She is the founder of Toto SEO, a GEO/SEO agency for small businesses . At Toto SEO, they provide cutting edge strategies to stay relevant in AI and standard search, in addition to building amazing websites that search engines love. Jennifer is also the founder of Toto Coaching, which provides DIY guidance to help entrepreneurs build credible, conversion-ready sites.
A 20+ year veteran of building websites and online presences, Jennifer built and sold her web development agency, TechCare (2001–2021), and completed MIT’s No-Code AI & Machine Learning program.
She is a frequent SCORE speaker and mentor, translating complex shifts in AI search into clear, actionable playbooks—entity-based optimization, structured data, and LLM seeding—so businesses can be cited and trusted in ChatGPT, Google, and beyond. Prior to forming TechCare, she consulted for companies such as Mercedes-Benz Credit, U.S. Surgical, GTE, GE Capital, Unilever, and Calvin Klein.
Jennifer’s work is known for measurable results, transparent methods, and ethical, standards-based implementation.
You may have played around with ChatGPT or heard about using Artificial Intelligence in the workplace. Do you know how you can use
