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Cheri Bales, M.A., is the owner of Hannah/Gold Communications LLC, and a Certified SCORE Kalamazoo/SW Michigan Mentor. She has more than 30 years of experience in marketing strategy with business and education and regularly helps small businesses select the right marketing mix, then implement and evaluate it.

She is a regular SCORE presenter and did 23 live marketing and social media webinars for SCORE between April and August 2020. She is a marketing strategist who helps small business owners break down the steps to marketing success.

Small business planning
Simple Steps to Write and Follow a Sustainable Business Plan that Ensures You Achieve Your Goals
In this webinar, you will learn how to write a business plan to ensure you can go from business idea to business success.
View Recorded Webinar
Google Business Profile
Get Your Local Business on Google Search and Maps
Learn how your business can appear on Google search and Google maps by creating a Google Business Profile.
View Recorded Webinar
How To Start A Business Using A Free Score Mentor
How To Start A Business Using A Free SCORE Mentor
Join our free webinar to learn how you can start a business with the help of a free SCORE business mentor using SCORE’s extensive
View Recorded Webinar
Connect with Customers and Manage Your Business Remotely
Discover Google Workspace tools that can help you work and manage your small business remotely.
View Recorded Webinar
Reach Customers Online with Google
This workshop explains how Google Search works and how you can improve your website's visibility with Search Engine Optimization
View Recorded Webinar
Get Your Local Business On Google Search and Maps
You will learn how to create and manage a Business Profile on Google from start to finish.
View Recorded Webinar
5 Step Marketing Strategy
The 5 Step Marketing Strategy During a Pandemic
If you're still using last quarter's marketing plan, you may be missing opportunities to reach your current customer base.
View Recorded Webinar
Make Your Marketing Work- Track the Correct Analytics
This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy
View Recorded Webinar
1165 Herndon Parkway, Suite 100
Herndon, VA 20170

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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