Bennett is Founder and CEO of Cognate, the first alternative to federal trademark registration. The son of two trademark attorneys, he earned his "unofficial JD" in trademark law at the dinner table, and by working at his parents' firm for parts of twenty years.
What makes a strong trademark, and how should you protect it? Learn about the four categories of marks and the degree of
Is it worth the time and expense for IP protection? Here are the basics on patents and copyrights every small business owner
We’ll dive into the details of what actually constitutes a trademark, and how you can protect your trademark rights.
Intellectual Property (IP) is often a company’s most valuable asset. Learn more about trademarks, patents and copyrights.