Learn how to do it—whether to do it—from mentors who've been there.
SCORE's 5-workshop program gives you a practical overview of the fundamentals required to start a small business. Proven practices. Sound advice. Experienced and successful entrepreneurs themselves, our trained instructors will guide you through the first important steps. Attend any or all of the five, 3-hour workshops over the course of a couple of months. You'll gain:
- Knowledge of the fundamentals you need to start a small business
- Perspective from mentors who've been there and can see what you don't see
- The peace of mind and confidence that come from knowing you've thought through everything
Workshop 1: Start-up Basics
SCORE breaks down what could be an overwhelming task into manageable pieces, focuses on the essentials and provides specific action steps to get you started.
Workshop 2: Business Concept
Receive step-by-step guidance on identifying your target markets, describing your products and services, and researching your competition to determine your concept's feasibility.
Workshop 3: Marketing Plan
In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.
Workshop 4: Financial Projections
Through hands-on instruction, learn how to forecast sales revenue and build solid, pro-forma financial forecasts. Discuss sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and organizing all of your financial information.
Workshop 5: Funding Sources
How will you finance your business? Learn about sources of funds, accounting the six Cs of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. Hear directly from a bank loan officer how banks assess the merits of business plans and loan applications.