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Ask almost anyone about marketing and you’ll undoubtedly hear about the four Ps: product, price, promotion and place (distribution). Over time the four classic Ps have been tweaked here and there, with some additions (there are marketing experts who have now increased the list to 7 or 8 Ps
Setting a price for your product or service is certainly an endeavor not to be taken lightly. I’ve walked through the process with many business clients and have the following recommendations for how to do it the right way. Competition You must KNOW the competition in your trading
When it comes to setting up pricing, there is more to know than what competitors offer. When in business or starting a new business, one of the challenges business owners face is to set product or service pricing as it can change frequently based on current market conditions, overall operation
Of the many decisions and dilemmas small business owners face, the issue of pricing products and services is sometimes one that causes entrepreneurs the most strife. How do you establish pricing to keep your business competitive and profitable – to make sure you stay in business? Here
With all the planning you do for a startup, there is nothing more important than finding out early on if your target market will actually purchase the product or service you are selling at a price that allows you to make a profit. It doesn’t matter what your business model is, or how snazzy
Pricing is always a tricky task but even more so when trying to find the best price sticker for a brand new product or service. How do you start? Here are a few tips learned from trial and error. Remember – pricing needs to reflect the customers value – not yours. Too
I have owned and operated six start-ups, and except for six years, I have been self-employed my entire life. That says a lot since I’ve just celebrated my 60th birthday. I’ve been around, and I’ve seen how the market has changed. In lieu of the fact that 70% of us do not feel
Setting Price Points How do you set prices for your business or service? Are they working? When should you change them? Join us for this webinar that will address these topics as well as the role of pricing in the overall Marketing Mix. Register now for this SCORE LIVE Webinar, presented by
For many new businesses, establishing the right price can be difficult.  If what you sell is new to the market, so there aren’t lots of competitive prices to guide you, it may not be clear how much customers will be willing to pay.  You want your price to be low enough that
If you are a small business owner, truer words have never been spoken. When I first began giving seminars to the public, I wanted to undercut my competition and give my audience more content. So I did. Big mistake. What I didn’t factor in was the cost of the details. We all know that

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