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With all the planning you do for a startup, there is nothing more important than finding out early on if your target market will actually purchase the product or service you are selling at a price that allows you to make a profit. It doesn’t matter what your business model is, or how snazzy
Pricing is always a tricky task but even more so when trying to find the best price sticker for a brand new product or service. How do you start? Here are a few tips learned from trial and error. Remember – pricing needs to reflect the customers value – not yours. Too
I have owned and operated six start-ups, and except for six years, I have been self-employed my entire life. That says a lot since I’ve just celebrated my 60th birthday. I’ve been around, and I’ve seen how the market has changed. In lieu of the fact that 70% of us do not feel
Setting Price Points How do you set prices for your business or service? Are they working? When should you change them? Join us for this webinar that will address these topics as well as the role of pricing in the overall Marketing Mix. Register now for this SCORE LIVE Webinar, presented by
For many new businesses, establishing the right price can be difficult.  If what you sell is new to the market, so there aren’t lots of competitive prices to guide you, it may not be clear how much customers will be willing to pay.  You want your price to be low enough that
If you are a small business owner, truer words have never been spoken. When I first began giving seminars to the public, I wanted to undercut my competition and give my audience more content. So I did. Big mistake. What I didn’t factor in was the cost of the details. We all know that
Every business wants to maximize its profits in order to survive and grow. Profit and earnings growth are measures of a company’s success and shareholder value, and product pricing is one of the key factors that affect business profitability. Price the product too high and sales may go down
I hear from aspiring entrepreneurs all the time who are struggling with how to price their products or services. Here is a sampling of the most common questions I’ve received, along with my typical responses. Question: I have no idea how to price my new product. Answer: You need to
What I’ve Learned About Pricing Part of pricing is trial and error. As your business grows, learn from your experiences and discover what works and what doesn't. Entrepreneur and small business expert Rieva Lesonsky shares three things she's learned about pricing.
“Pricing For Profit” is a lot more than just a catchy phrase. Many small businesses establish their selling prices by simply copying what their competitors charge. While this might accidently work, this will often lead to losses or missed profits for any individual company. Another

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