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December holds special meaning to us here at SCORE, not only because it’s a time to celebrate the holidays with family and friends, but also because of its designation as National Write a Business Plan month.  So much of our work with clients centers around planning and preparing for
Bar and Restaurant: New Customers the Old-Fashioned Way Traditional marketing methods, such as direct mail, advertising, public relations, events, networking and referrals, are still effective ways to attract and retain customers.
A few years ago I received an inquiry for services through the contact page on my website. The company seemed like a perfect prospect. The referral had come through a trusted source who knew the prospect and my work well. The owner was smart, ambitious and had already demonstrated excellent
Marketing & Identifying Your Target Audience “If you don’t see yourself as a winner, then you cannot perform as a winner.”  - Zig Ziglar “How do you market your business?” Many small business owners focus on creating the best products or services based
I started my business, probably like you, for a variety of reasons – many of them intensely personal. Most of all I wanted to be a good steward of my time, talents and treasure. I wanted the flexibility to be with my kids, yet contribute to the business world. I wanted to work with people
Even the Lone Ranger Had a Sidekick As a business owner, you have a big job on your hands – but that doesn’t mean you have to shoulder it alone. Accepting help is not synonymous with accepting defeat; far from it, in fact. After all, Batman had Robin, the Boy Wonder; Sherlock Holmes had Dr. Watson, and the Lone Ranger
So you read this title and you are probably thinking that I've lost my mind, that I'm suggesting that you relax and just let sales happen. Take the pressure off and ignore all of the sales training you have received in your career. Forget what that sales manager is telling you to do.
Mobile barcodes are spreading across our advertising every day, providing potential customers with quick links to product pages, buying channels, and enhanced promotional content.  But what’s happening outside the world of advertising?  Mobile barcodes are really a platform that
Some businesses are naturally cyclical, such as summer camps or ski shops. Others may have boom or bust times depending on the industry or the activity of key customers. The good thing about slow sales seasons is you have the time to focus on those "important but not urgent" tasks.
Every business has to raise its prices at some point. And if you provide genuine value, and the hikes aren’t too steep then your customers may not notice, or care too much. But for many business owners, particularly in competitive industries, raising your prices can be tricky.  If

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