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Build Your Online Store in the Right Industry to Beat Big Box Retailers This is an exciting time to start an online store. To echo Steve Case, founder of AOL and one of tech’s greatest entrepreneurs, we’re now seeing the democratization of e-commerce across all industries. But if you want to build a small- to medium-sized business that can stand
The mobile revolution is in full swing, so it should be no surprise that approximately 28 percent of the visitors to your website are coming via a mobile device. But can potential buyers find your site when searching via mobile? When they do arrive, is your website optimized to help them
Today's consumers demand more from businesses everywhere, making principles like responsiveness, delivering valuable, authenticity, and adaptability no longer a choice. By meeting, even exceeding, these high expectations, companies will become more likeable and see greater business results
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a
Is your company getting the most out of your online potential? Follow the lead of major retailers like Apple, OfficeMax and The Gap, and improve an online presence to capture sales above your physical store sales. Online shopping is not just a passing trend. Companies large and small have
Tips To Spruce Up The Text On Your Website Most customers will visit your website before walking your doors. Make sure your website's text is making the best first impression. Sponsored by Google.
Tips For Choosing A Domain Name Before launching a website for your business, read these tips for getting started. Sponsored by Google.
Tips for Getting Found Online “How can I get found on the Internet?” This is probably one of the most-asked questions among small business owners, and for good reason. The ever-increasing presence of the Internet as a marketing channel has made search engine optimization and marketing a priority for small
Key concepts of having a great, business-class website. Even with the dominance of social media in today’s marketplace, websites are still one of the most important communication tools a business can possess. It’s often the central hub through which you communicate with customers

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