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5 Tips for Marketing Your Bar or Restaurant With Twitter Are you using Twitter to market your bar or restaurant? Here’s the skinny: Twitter lets you send short messages (up to 140 characters) called “tweets” to your “followers” and forward other people’s tweets (“retweeting”). While Twitter is still used
How to Market With Online Videos Marketing with online videos offers several advantages to your small business. Adding videos to your website increases its chances of being found by search engines, which will boost your site’s ranking in search results. Videos are also highly likely to be shared by users via email,
How to Choose a Domain Name That Drives Traffic Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your
How to Choose a Web Hosting Company Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service. Need to brainstorm? Discuss with a mentor today.
How to Add eCommerce to Your Website If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This
Free Shipping for the Holidays As summer starts winding down, a business owner’s thoughts turn to the holidays. As a small business owner, you have a little more time to start gearing up for holiday retail sales—but not much. Black Friday, Cyber Monday and Small Business Saturday are coming up sooner than you think
SEO 201: Q&A with Jim Christian, Director of Global SEO at GoDaddy Search Engine Optimization (SEO) In SEO 101, we talked about the basics of search engine optimization, or SEO. What is it? Why does it matter so much to the success of your business, both online and off? How much do you need to invest to improve your search rankings? That’s all important
If you already understand how many user are on your site, what your most popular page are and what social networks are performing the best—good job! But do you know how many are completing the actions you want, like downloading resources, completing a contact us form or accessing special
Even the most established social accounts should be conducting regular social media audits to determine which channels are working and which aren’t. In this webinar, gain the following takeaways from Google Analytics: How to measure social referrals across multiple platforms
Measurement of a brand’s blog and what to do with that data is a difficult challenge for many new to content marketing. In this webinar, learn how to capture the following data and the actionable changes you can make to an established business blog: Determine what types of posts are

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