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In the age of technology where user-friendly websites, SEO, social media and everything else in between means so much, not utilizing these tools effectively can cost you not only clients, but your business. Properly using digital tools can make a world of difference in generating new leads,
Three e-Commerce Shopping Cart Apps That Grow With a Start-up Without Breaking the Bank Starting up a business comes with its fair share of headaches. Early-stage businesses are writing their own stories as they go along, so to speak. And that can lead to mistakes and missteps – not to mention unnecessary additional costs. Often, for the start-up, everything is uncharted
Market Your Bar or Restaurant Using Ratings & Review Sites Any bar or restaurant owner can’t help but be aware of the power online ratings and reviews have to generate traffic for your establishment. Ratings and review sites are important not only because consumers turn to them when seeking bars and restaurants, but also because search engines are
8 Technology Tools for Your Bar or Restaurant When most people think of technology for a food-service business, they think of a cash register. But with today’s social networks and Web-based software, that is rapidly changing. Here are 8 technology tools that you might want to consider to help you with everything from creating a
5 Tips for Marketing Your Bar or Restaurant With Twitter Are you using Twitter to market your bar or restaurant? Here’s the skinny: Twitter lets you send short messages (up to 140 characters) called “tweets” to your “followers” and forward other people’s tweets (“retweeting”). While Twitter is still used
How to Market With Online Videos Marketing with online videos offers several advantages to your small business. Adding videos to your website increases its chances of being found by search engines, which will boost your site’s ranking in search results. Videos are also highly likely to be shared by users via email,
How to Choose a Domain Name That Drives Traffic Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your
How to Choose a Web Hosting Company Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service. Need to brainstorm? Discuss with a mentor today.
How to Add eCommerce to Your Website If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This
Free Shipping for the Holidays As summer starts winding down, a business owner’s thoughts turn to the holidays. As a small business owner, you have a little more time to start gearing up for holiday retail sales—but not much. Black Friday, Cyber Monday and Small Business Saturday are coming up sooner than you think

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