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Building a website for you small business is crucial and technology allows us to connect with people instantly. Creating a user-friendly, relevant and customer-focused website can help increase your business awareness as well as sales. In the SCORE Webinar, “10 Tips for Building a
A few months ago we decided to start a Facebook ad campaign.  We tested several versions of images, headlines, copy and calls to action.  Gradually our fantastic PPC provider had honed in on some high performing campaigns.  Sales conversions started coming in, with weekly results
How to Choose a Domain Name That Drives Traffic Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your
How to Choose a Web Hosting Company Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service. Need to brainstorm? Discuss with a mentor today.
How to Add eCommerce to Your Website If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This
How to Analyze Your Competitors’ Websites How-To Guide: How to Analyze Your Competitors’ Websites As you think about developing your business website, it’s important to assess your competitors’ websites as well. Fill in your key competitors below. Visit their websites and note which features they have. What do you
How to Create Effective Web Content Web content is important because it helps drive traffic to your site. What is Web content? It’s any written material on your website. Use this checklist below to determine what types of content you may want to include on your site.
What do customers and prospects expect from your small business website? Actually, the answers are pretty simple, according to a recent study, the State of the User Experience Report. But failing to deliver on customer expectations could have lasting repercussions for your business. Website
How Safe is Your Website? The Internet can be as dangerous as a dark alley in a bad neighborhood. Unfortunately, there are cyber criminals who spend their time trying to exploit websites and engage in other less-than-honorable behavior. From malware to images that attack, the Web is home to dangers that
Q&A with Rahul Razdan, CEO of Ocoos What do you see as the unique challenges facing owners of service based businesses in marketing to potential clients? Over the years, businesses focused on products have seen enormous leaps in capability with world-class platforms such as Amazon and

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