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When it comes to online marketing, are you wondering if there's something that you're missing? Wondering if there's something you could be doing better? No worries. You're not alone. From domain names to websites to social media, many small business owners worry that they're
Our most recent podcast episode, Analyzing Web Performance, host Dennis Zink chats with SEO consultant Scott Gonnello about how to evaluate the performance of your small business website. The discussion between Zink and Gonnello is a great refresher for business owners to build confidence in
Recently, Google updated its algorithms to favor websites that look and perform better on mobile devices, making them appear higher on search results. If you find this disconcerting, Google may actually be doing you a favor by forcing you to implement a mobile website. The reality is that today
Selling is dead. Traditional selling does not work. Today's customers, be they millennials or baby boomers, are drowning in marketing and advertising noise. They're drowned in sales pitches. How can your small business compete? Join entrepreneur and best selling author Ramon Ray as he
In 2011, the Get Your Business Online program, along with partners like SCORE, set out to help businesses get found online. After going to every state in the U.S. and working with thousands of business owners, we realized there’s a lot more work to do to help businesses take advantage of
How to Keep Private Info Online, Well, Private The media had a ball in 2014 shining the spotlight on corporations like Home Depot, Target, Sony and now Anthem — all that fell prey to hackers and exposed millions of customers’ and employees’ private data. No doubt, big companies spend tens of thousands of dollars each year to
So you know you need a website refresh but you are dragging your feet…  A few years ago you spent $5,000 and your business results really did not change significantly.  You are getting lots of advice from other entrepreneurs (and website service providers) telling you to
What You Need To Know About Websites It’s the rare small business today that can afford to be without a website. But simply having an online presence is not enough. To be fully effective, a small business website should be a continuous two-way conduit of information between you and your customers. Strong connections lead to
How Does Your Small Business Website Stack Up Against 3 Top Website Design Trends of 2014? Are you satisfied with the state of your small business website? Do you feel so confident about how your site looks and performs -- on desktop and mobile -- that you’re ready to file it under “project complete” and catch a few more z’s in the morning? Although keeping your
Tips for E-Commerce Success on Etsy and Beyond If you’re a small business owner who makes physical products but who has never sold online, Etsy is a great place to get your feet wet. This popular online marketplace helps sellers of handcrafted, vintage, or unique factory-made products connect with interested buyers. Once you’re

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