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In a recent SCORE LIVE webinar, “Why it Pays to be Likeable- 7 Simple Social Media Concepts to Drive Results,” Dave Kerpen of Likeable Local shared tips from his book “Likeable Social Media” on how to drive results for your business using these online platforms. On the
Strategies for Internet Marketing and Social Media For so many entrepreneurs, social media is still a complete mystery when it comes to generating business. How do you build a social media presence, then use it attract followers and - more importantly - customers?  
Designate a social media person or committee.  This person(s) will need to regularly monitor and be set up to respond quickly to any requests or complaints. This person will also be in charge of communications quality and training for the rest of your staff. Who is your audience?
It’s clear, social media is no longer an option for businesses. Any progressive marketing campaign is today infused with a social media plan tailored to complement a company’s personality, products, messaging and, most important, the personality of its clients. Social media gives a
If you use Facebook, Twitter or any of the multitudes of networking sites that exist online, then you know the power of social media. It can be a great tool for your small business – from spreading the word about your latest offer to corresponding with others in your industry. You may
By now, most business owners have been exposed to the many reasons why being on Facebook is a good idea. From the vast reach of its audience to the number of tools Facebook offers businesses to help build relationships and communicate with the people who matter most — there’s a
Running a business takes a specific skill set.  Some small business owners would argue herding cats and juggling are major skills needed to keep everything running smoothly.  I’d probably agree! When it comes to marketing, there is definitely a limit to the time and effort one
Today's consumers demand more from businesses everywhere, making principles like responsiveness, delivering valuable, authenticity, and adaptability no longer a choice. By meeting, even exceeding, these high expectations, companies will become more likeable and see greater business results
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
Top Trends in Social Media for 2014 Whether consumers are on their computers, their phones or their tablets, social media seems to be the common denominator that will keep them occupied in 2014, according to eMarketer’s report “Key Digital Trends for 2014.” And with 70 percent of marketers expecting

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