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5 Steps to an Effective Instagram Strategy At first glance, Instagram doesn't seem like a powerhouse lead generator. The photo-sharing app, which allows you to add filters, descriptions, locations and hashtags to pictures taken on a mobile device, is great for brand discovery and engagement. But marketers can't include clickable
Is Your Small Business Using Twitter Correctly? Using Twitter to help grow your brand requires more than just sending out an occasional tweet.
I blog a lot about the value of social media for marketing your small business—because I’ve seen myself how social media can help build awareness of your business and even connect you directly with new customers. Marketing is the most-discussed way small businesses use social media
50 Small Business Tips for 50 Years of Success: Social Media Tips SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life experiences and successes from people like you. During each
Online Advertising: Go for the Right Audience and You'll See Real Results One third of small and mid-sized businesses buy online advertising, spending an average of $6,800 annually. Download this infographic to learn more about how small business owners spend their online marketing budget and which ads prove most effective.
As you develop a social media presence for your small business, where should you put most of your energies? If you’re like most businesses, Facebook ranks tops when it comes to both current ubiquity and future potential, a survey from The Creative Group reports. More than three-fourths (
The bad news: Good content does not necessarily sell itself. The good news: Content marketers, like me, still have a job. Most businesses do not have the time or money to devote to effective content marketing campaigns. If they do put money into it they want to see results. Unfortunately,
Get More Out of Social Media Watch this video by Verisign to learn how to get the most out of your social media marketing efforts.
"Prepare ship for ludicrous speed! Fasten all seatbelts, seal all entrances and exits, close all shops in the mall, cancel the three ring circus, and secure all animals in the zoo!" - Colonel Sandurz, Spaceballs (1987) Is your business prepared for ludicrous speed? If not, fasten
Five Tips To Manage Your Company's Social Media If you’re a small business owner, a social media presence is essential if you want to market to your target customers online.  However, staying on top of everything is a challenge.  Here are some tips to help.

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