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SCORE Tip of the Week: Pricing Your Product or Service Bob Goedjen of the San Jose, California chapter of SCORE gives tips for creating a pricing strategy for your business.
One of the most effective ways to increase your sales is to track what works and what doesn’t, so that you can focus your efforts most effectively. Now you may not have expensive algorithms and a large sales team to track your progress but you can be just as successful by strategizing
Did you know that almost half (40 percent) of teens have iPhones, 44 percent have tablets, and 72 percent of those tablet owners own iPads? This news, recently reported by CNET, got me thinking about trends, the holiday retail season and how both can affect your business. The holidays are a
Health and Beauty: Marketing Trends to Adopt Now Learn how two hot new marketing trends—mobile marketing and daily deals—can help you attract and keep customers.
Health and Beauty: The Art of Daily Deals Become a daily deal expert and you’ll not only attract new customers, but also keep them coming back.
Bar and Restaurant: Adopt New Marketing Trends Learn how two hot new marketing trends—mobile marketing and daily deals—can help you attract and keep customers.
Bar and Restaurant: The Daily Deals Become a daily deal expert, and you’ll not only attract new customers, but also keep them coming back.
Bear in mind that although there is a handful of pricing model “archetypes;" the best pricing model is like a ready-to-wear coat taken to the tailor and adjusted to fit your exact body type. You may really be enamored with the success of another agency’s performance-based pricing
Sell an unbranded version or a private labeled version of your product or service in bulk. Create packages at three price points: One low price, low feature, entry-level package to get new buyers in the door. One high-price, high-touch, “luxury” package. And one highlighted,
When it comes to pricing your product or service, if you’re in the tech industry; it may actually pay to offer value for free. Before you label this as a “crazy idea,” spend a moment and look at the vast array of successful technology products that we depend on but are 100%

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