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Health and Beauty: The Art of Daily Deals Become a daily deal expert and you’ll not only attract new customers, but also keep them coming back.
Bar and Restaurant: Adopt New Marketing Trends Learn how two hot new marketing trends—mobile marketing and daily deals—can help you attract and keep customers.
Bar and Restaurant: The Daily Deals Become a daily deal expert, and you’ll not only attract new customers, but also keep them coming back.
Bear in mind that although there is a handful of pricing model “archetypes;" the best pricing model is like a ready-to-wear coat taken to the tailor and adjusted to fit your exact body type. You may really be enamored with the success of another agency’s performance-based pricing
Sell an unbranded version or a private labeled version of your product or service in bulk. Create packages at three price points: One low price, low feature, entry-level package to get new buyers in the door. One high-price, high-touch, “luxury” package. And one highlighted,
When it comes to pricing your product or service, if you’re in the tech industry; it may actually pay to offer value for free. Before you label this as a “crazy idea,” spend a moment and look at the vast array of successful technology products that we depend on but are 100%
One of the best books I have ever read on pricing is Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald J. Baker. As the title states, the focus is on professional service firms; however, I find the main points and methods helpful for any company wanting to
So you’re building an amazing new product…it has a lot of value but the one thing you need to ask is, how much should you charge for it? Pricing a product or service can be challenging. After all, it’s how you’re going to be generating revenue. I’m an experienced
The term customer value is easily booted about but what does it really mean? I often use the model above to take a fresh look at the value delivered from a customer’s perspective. Total Customer Value: With every product, service or experience purchased, customers take away an
It seems like it should be easy. After all, you know why customers should do business with you instead of your competition. But why is it sometimes so difficult to put that into words written and spoken so the rest of the world knows it, too? One of the most important things to nail down before

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