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This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles as well as addressing other market segmentation techniques. Apply these strategies to your business or business idea with the worksheets provided in the
This free online business workshop will help you develop your pricing strategy for your product or service using market research, pricing models, and other pricing techniques. It will also help you determine if your prices are working for you. Apply these techniques with the worksheets
This free online business workshop provides step-by-step instruction on how to successfully develop your business plan.  
Please note: you will be asked to register twice to view this workshop. We apologize for any inconvenience. A business plan is an essential road map for business success, but few small businesses ever complete a plan due to over-complicated approaches that entail too much theory, writing and
Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Sara Hand about
Marketing Plan Guide A well-designed marketing plan can help you raise awareness of your business, attract more customers and boost sales. Use this guide to develop a 12-month marketing plan and integrate it into your company’s business plan.
Podcast: Business Planning Strategies for Entrepreneurs The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. Listen to this podcast to hear SCORE mentor Hal Shelton share his
This free online business workshop will help you understand why a market analysis is necessary for your business and provide instruction on how to conduct your research. It will also provide case studies and worksheets to help you start your analysis today.  
Merchandising is not comparable to a simple math equation. It includes a multitude of factors including store image and layout, design, staff, goods available, sales promotion, budgets, fixtures and location of the business itself. That being said, research has shown that between 48% and 65% of
What I’ve Learned About Pricing Part of pricing is trial and error. As your business grows, learn from your experiences and discover what works and what doesn't. Entrepreneur and small business expert Rieva Lesonsky shares three things she's learned about pricing.

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