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It’s January - that month when we all experience both the letdown of the holidays being behind us and the elation of the new year ahead with all its possibilities for how we will fix our business and our lives. One of the most important resolutions I ever made in my business life was
Did you know that almost half (40 percent) of teens have iPhones, 44 percent have tablets, and 72 percent of those tablet owners own iPads? This news, recently reported by CNET, got me thinking about trends, the holiday retail season and how both can affect your business. The holidays are a
Developing a Brand Sensory Package for Your Customers “Our success is a direct result of knowing how to market a brand and having the right people representing the brand” - Greg Norman Have you ever been to the Walt Disney World Epcot Center? When you walk in, not only are there
If you’re an aspiring entrepreneur, the one skill that you should start honing (if you’re not already an aficionado at it) is being a great people-person. Not to say that introverts can’t be incredibly successful entrepreneurs - because they can - or that you have to learn
The “Big Boys” such as Amazon, Zappos, WalMart, etc., have surely taken a lot away from small business.  Likewise Google is accused, and rightfully so, of 'killing' certain markets in their pursuit to bring information to the masses while allegedly doing no evil.  On
It’s the season to be thankful, and as a small business owner, I bet one thing you’re thankful for this year is your customers. After all, without them, you couldn’t make a profit, grow your business or achieve your dreams of independence and freedom. But do you let your
“I have the best customers in the world so it’s tough to pick favorites!” gushed Trish Moynihan, owner of the Big Frog franchise in Cumming, Georgia. Big Frog began as a custom t-shirt shop in Tampa, Florida. But with new printing technology, the company takes the concept of
Understanding How YOUR Customer Thinks Understanding customers is so important that large corporations spend millions of dollars annually on market research to gain this knowledge. Although formal research is important, a small business can usually avoid this expense. Typically, the owner or
This week, we’re taking a look into the future of marketing at the FutureM Conference in Boston, Massachusetts. What’s FutureM? It’s five days of planning, debating, and celebrating the future of marketing, and is an event that brings together some seriously innovative minds
Health and Beauty: Easy Ways to Build Customer Relationships Using loyalty programs, providing good customer service, offering socially responsible marketing and creating mobile apps helps you build strong customer relationships.

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