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Your Best Customers   Steve Strauss, founder of www.theselfemployed.com, explains why it is important to loyally serve your best customers.    
According to DMA Interactive, 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.   Growing and converting your email is still one of the biggest missed opportunities I see with all my clients
Online Reviews of Your Business Steve Strauss, founder of www.theselfemployed.com, explains why online reviews are so important to your business and the best ways to manage them.
SCORE Location Information Check List A checklist to make sure that your customers can find your business through all the available avenues.
Sometimes the simplest exercises can be the most useful. For the next few minutes, be a secret shopper. Put yourself in the shoes (or at the keyboard) of a prospective customer. How old are you? Where do you live? What is your financial picture? Now put yourself in the buying process.
Business Email Etiquette: Death by 'Reply All' Steve Strauss, founder of www.theselfemployed.com, tells why the "reply all" option on your email may be dangerous and how to use it carefully.
According to marketing expert Jon Rognerud, the cost of the acquiring new clients (through advertising, marketing etc.) has tripled in the past three years. 1. It’s Getting More Expensive and Harder to Effectively Advertise In The Traditional Way - So Get Creative! Additionally,
Did your mother ever tell you that honesty is the best policy?  Mine certainly did, time and time again, when cookies went missing or homework went unfinished.  And over the years, the saying has proven itself to be true. By “honesty” I don’t just mean “not lying
Do you still rely on only a spreadsheet or basic database to track who your customers are and what and when they buy from you? As your business grows, are your data management tools growing with you? The process of manually researching, maintaining and interpreting these kinds of customer records
When it comes to small-business marketing, the focus has largely shifted to online outlets—with good reason. Email and social-media channels enable high-impact, cost-effective messaging. However, it’s important that your online efforts stay rooted in marketing basics. Here’s

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