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Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
This week, Monday, December 23rd thru Friday December 27th I have made my short eBook The Secret of Getting Better Customers free on Amazon . And you can get the customizable templates and worksheets associated with the eBook here by signing up at the right. My holiday wish to all is that 2014
Do you get nervous when it’s time to negotiate? Whether it’s a sale, a contract with a supplier or a deal with a strategic partner, negotiating is essential to small business success. But if you’re negotiating with someone you hope to create a lasting relationship with—
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a
Wicked Start has previously blogged about how to learn to network, with tips for meeting people in your industry online and in-person. But sometimes it is the simple things that can help you get going in your networking. Some time ago, I ran an event called Social Media Camp, during
In the spirit of the holidays, many businesses want to show appreciation for their customers via special communications or gifts. But often these actions either get lost in the holiday hustle bustle, or misinterpreted as marketing gimmicks. Here are a few tips to make your efforts truly
Let’s face it, online businesses live in an environment that does not encourage customer relationships, or build loyalty as easily as a brick and mortar store can. However, it can be done. Look to the online success stories to model what they have done. (Amazon and L.L. Bean created a fan
Branded holiday gifts serve a dual purpose. This gesture of your thanks and appreciation for clients’ business in 2013 also is a tangible reminder of your company, which improves client retention and encourages them to reach out to you again in 1Q 2014. It may still seem too early to
Small business owners are missing out on opportunities to grow sales, build customer loyalty and cement customer relationships because they’re not taking advantage of social media and the web to promote their businesses, reports the Web.com Consumer and Small Business Perception Survey.
Your Best Customers   Steve Strauss, founder of www.theselfemployed.com, explains why it is important to loyally serve your best customers.    

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