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The Importance of Building Real World Fans Social media has become second nature for many small business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora,
We’ve all been at the crossroads before where we have to decide whether to lie or tell the truth. For instance, “Honey, does this dress make me look fat?” or “Can you have that project to me by Monday?” tell the truth and face immediate backlash or lie to appease
Looking to improve your small business sales? It all starts with your clients! In a recent SCORE LIVE webinar “Preparing to Sell: Defining Your Target Market and Aligning Your Sales and Marketing Message,” Denise Graziano, President of Graziano Associates, gives tips on ways small
Want More Customers? Diversify! Your target market has been buying so far, but as all small business owners know, customers are fickle creatures and you never know when their buying preferences will change. Creating a double whammy, with the rise and fall of the economy, it’s hard to keep cash flow flowing when customers
Is Your Small Business Using Twitter Correctly? Using Twitter to help grow your brand requires more than just sending out an occasional tweet.
7 Credibility Busters for a Small Business For almost any small business, credibility is critical. If you aren’t credible, customers won’t trust in your ability to deliver a good product or service, and are more likely to take their business elsewhere. Lack of credibility also leads to a poor reputation, more complaints and
Date Your Leads, Marry Your Customers is all about how small business owners and entrepreneurs can ATTRACT, SELL and WOW. It's a three phase process which helps you attract more customers, educate them until they buy and wow them so that customers buy again and again and tell others.
What marketing methods work best for small business owners to find and keep customers? A study by Huzzah Media polled small business owners and here’s what they found. By far the top way small business owners engage with customers is their websites, cited by more than 80 percent of
“It is an immutable law in business that words are words, explanations are explanations, promises are promises – but only performance is reality.” – Harold Geneen The world has always been filled with promises – some good and some bad. Friends and
Client Relationship Mastery™ is the solution to the problem, "How do I keep my clients for the long term?" Whether large or small, companies have similar client retention challenges. 80% of your future profits will come from just 20% of your existing customers. Are you doing all

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