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Internet users are a fickle breed. One day they sign up for your newsletter because they are interested in a particular topic, then spend the next weeks doing their darndest to bash away said newsletter whenever it plonks into their inbox. Newsletters can infuriate people so much so, that they
Large businesses seem to have all of the advantages—economies of scale, pricing power, and brand recognition, to name a few. Yet, small businesses across the United States are beating their larger competition through one simple idea: creating better customer experiences.  While many
It’s National Small Business Week, which is always a great time to reflect on the passion of small business owners and their ability to know their customers better than anyone.  Of course, delivering an exceptional customer experience is never easy, despite all of the advice you hear:
For every business, possessing an interested -- and qualified -- list of contacts who have your company "top of mind" when they make buying decision, is a vital marketing asset. But continuing to grow that list is just as important. Hence, we hope you'll join us for this free webinar, "60
In the SCORE Small Business Success Podcast: How to Set Up Your Retail / eCommerce Business for Success, SCORE Columnist and Speaker Rieva Lesonsky explains how small retail businesses can compete against big box and chain stores. Rieva is the CEO of GrowBiz Media, a media and custom
How to Measure and Improve Customer Loyalty Having satisfied customers is great. But having loyal satisfied customers can be vastly more important to the long term success of your business. 
This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles as well as addressing other market segmentation techniques. Apply these strategies to your business or business idea with the worksheets provided in the
This free online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you develop your own strategy.  
This free online business workshop will help you: conduct a self-assessment to determine if you are meeting your customers' needs, understand different approaches your company can use to respond to market changes, and identify opportunities for change.  
SCORE recently released an infographic that provides tips on mobile marketing. 64% of decision makers read email on their phones, so learning mobile marketing strategies is critical to success. Small business owners must ensure their websites are optimized for mobile viewing,

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