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Content is king in this day and age. Getting started can be overwhelming with the sheer number of options that are out there. People increasingly look for do-it-yourself alternatives to avoid hiring expensive designers to develop custom websites. The great news for small business owners is that
Like most of you, I use an ever-broadening collection of devices and applications that make communicating and collaborating with colleagues, business associates, friends and family easy and instantaneous. So it may surprise you when I tell you that putting email, video conferencing, social media
If you own a service business, like the majority of small businesses in the U.S., you face some unique challenges. To dig deeper into the issues facing service businesses, The Schedulicity study of the Relational Economy polled the owners of several hundred small service businesses, ranging from
In the future, thousands of businesses from around the globe will leverage a "content first" go-to-market strategy. "Content first" means that entrepreneurs in companies of all sizes are first developing content brands and building audiences, and then 
Content and Your Customer I ran across an interesting question posed on a content marketing website recently: “Would anyone miss your content if you did not publish it?” Kind of makes you stop in your tracks, doesn’t it? If I had to do an honest self-assessment of my business’s website content, I
Recently I had the pleasure of speaking with Brian Edmondson, an author, speaker, and Founder/CEO of Internet Income Coach, http://internetincomecoach.com/ an online business training and education company that shows business owners how to get more traffic, subscribers, and sales. Since
Getting repeat business is the secret to success for every entrepreneur. But what's the secret to repeat business? According to the Spring 2015 Bank of America Small Business Owner Report, nearly six in 10 (57 percent) of small business owners say strong customer relationships are the driving
My office building isn't very big. Six or seven offices with maybe 20 people total who work here. And so we don't get many visitors (the mailman's daily arrival is widely looked upon as a highlight). Yesterday, however, a friendly stranger popped his head into my office and introduced himself
Selling is dead. Traditional selling does not work. Today's customers, be they millennials or baby boomers, are drowning in marketing and advertising noise. They're drowned in sales pitches. How can your small business compete? Join entrepreneur and best selling author Ramon Ray as he
Internet users are a fickle breed. One day they sign up for your newsletter because they are interested in a particular topic, then spend the next weeks doing their darndest to bash away said newsletter whenever it plonks into their inbox. Newsletters can infuriate people so much so, that they

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