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According to Google, 97 percent of consumers search for local business online. Does your online business listing stand out from the crowd? Even if you already have a website or social media presence, claiming and nurturing an online listing, such as a Google+ Local, Yelp, and Yahoo Local, can
With more mobile devices and more content, Google is placing higher priority on returning relevant, localized search results. How do you make sure your customers find you?  With more mobile devices and more content, Google is placing higher priority on returning relevant, localized
How to Create a Strategy That Will Evolve With the Overall Changing Internet Search Landscape and Ubiquitous World Wide Web 1. Defining Lingo – Learn the Language Learning terms helps make strategic decisions that effect correct initiatives for high-ranking SERPS (Search Engine Result
I’ve been working in the small business community for more than 30 years, and in all that time, one thing has remained constant: Opening a restaurant is always one of the most popular businesses new entrepreneurs dream of starting. Succeeding with a restaurant has never been easy, and in
Advertising works because of a combination of things: Relevancy of your message. Reaching the right target audience(s) Frequency - reaching the target audience enough times so they'll have an opportunity to see your ad and perhaps act on it. Timing – is your ad message
Is advertising the best marketing tactic to use?  (Or would something else work better?) Do you want to create an ad campaign or just an ad? Where do you want to advertise? (locally, regionally, nationally, online only) What's your ad budget? Is that enough to do an
Smart marketers don’t typically turn to traditional advertising as a lead generation tactic. It’s not that TV, print or radio advertisements don’t work; it simply takes time and persistence to get in front of the right people and convert them into a lead. However, with the
Remember the old days (three years ago), when you could pay for a Yellow Page ad and call it done?  People who were referred to your business or looking for what you were selling or offering could find you in the Yellow Pages.  It’s very different online.  There isn’t
Conventional advertising whether through print or digital ads can be intimidating and expensive for many small businesses. But there are some “creative” alternatives to getting the word out that have big reach with relatively little investment: Daily Deals:
Should your small business advertise? Many people assume that marketing and advertising are the same thing, but they are not. Advertising is one tool among many tactics that might warrant a place in your marketing toolkit and can help remind customers about your business, call attention to new

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