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Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a
Whether direct mail is currently in your marketing mix, or you’ve never used it before, you won’t want to miss learning about Every Door Direct Mail®, a program USPS created just for small business.   Hear from EDDM2Go how you can take advantage of this
HOW TO: Five Free Ways to Get Your Business in the News The truth is you don’t really need a public relations firm to publicize your business. I realize that as the owner of a boutique public relations firm that’s probably not my best sales pitch. And yet, it’s true.
If ever there was a good time for bootstrapping SMBs to grow their customer bases on a budget, this so-called recession the US is it. With a growing number of ‘self-serve’ options now available from search engines, social platforms and third party vendors, it’s easier than ever
SCORE Tip of the Week: How to Write a Good Press Release SCORE's CEO, Kenneth R. Yancey, gives tips for writing and distributing an effective press release for your small business.
SCORE Tip of the Week: How to Get Publicity for Your Business From Bloggers SCORE's CEO, Kenneth R. Yancey, gives advice for generating buzz for your business through blogs.
Did you know that almost half (40 percent) of teens have iPhones, 44 percent have tablets, and 72 percent of those tablet owners own iPads? This news, recently reported by CNET, got me thinking about trends, the holiday retail season and how both can affect your business. The holidays are a
Health and Beauty: The Old-Fashioned Way to Attracting Customers Traditional marketing methods, such as direct mail, advertising, public relations, events and referrals, are still effective ways to attract and retain customers.
Bar and Restaurant: New Customers the Old-Fashioned Way Traditional marketing methods, such as direct mail, advertising, public relations, events, networking and referrals, are still effective ways to attract and retain customers.

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