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This free online business workshop will help you: identify your target audience and how to reach it develop a successful advertising campaign within your budget explore the different advertising options with key tips for success  
Word of mouth publicity is the most effective viral marketing in real world, on social media and on search engines. Word of Mouth Marketing In the Real World In a conversation when people share their positive experiences about a specific product, service or business, their opinion becomes
How to Create a Marketing Plan for Your Business Most small businesses do some kind of marketing or advertising. But not many have a detailed marketing plan for how they intend to go about it. 
Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Sara Hand about
Make the Most of Your Online Ads Online pay-per-click (PPC) ads can be a quick and easy way for a small business to increase website traffic, generate leads and boost sales. 
Get a Bigger Bang for your Search Ad Bucks Thanks to the explosive growth of mobile search (which commands cheaper ad rates) and competition from social sites such as Facebook, the cost of Google search ads has been dropping a bit. That’s good news for small business.
Online Advertising: Go for the Right Audience and You'll See Real Results One third of small and mid-sized businesses buy online advertising, spending an average of $6,800 annually. Download this infographic to learn more about how small business owners spend their online marketing budget and which ads prove most effective.
Grow Your Business with Content and Search Engine Marketing Content Marketing Strategies for Small Business Owners Having an online presence is an absolute must for today’s small business. But once you have that presence, what is the best way to attract customers to your site?  How do you differentiate your business from the others that are
In an ever-increasingly digital age, it’s important to keep up with trends to promote your business online and with social media. But that doesn’t mean you need to leave more traditional approaches behind. Here are some tips to help make three “traditional” advertising
Is your small business getting ready to shift your marketing budget from traditional advertising to digital media? According to a recent study by Borrell Associates, the balance of small business marketing spending still goes to traditional channels. For example, 22 percent of small and

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