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Technological advances are now so fast paced that one-year predictions are considered futurist!  (One fun fact that really hit home for me: My iPad has more computing power than the state-of-the-art Cray supercomputer owned by my first employer Shell Oil in 1985!) But what do these
Today's consumers demand more from businesses everywhere, making principles like responsiveness, delivering valuable, authenticity, and adaptability no longer a choice. By meeting, even exceeding, these high expectations, companies will become more likeable and see greater business results
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a
Turn Your Bold Idea Into a Business You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and Go Daddy are here to help you launch your digital identity. From establishing a lead-generating website to
Hands Across the Water – The Joys of Cross-Cultural Marketing It would be cliché to begin by saying that we are in a global economy. Everyone knows that, with the possible exception of the tin-foil hat crowd. Successful marketing strategies in this de facto global economy require a symphonic approach, otherwise, a cacophony will result and failure is
Your biggest fans spend 13% more and refer 45% additional value in new business. This was one (of many) fun facts I learned last week at a presentation by Influitive at the Mid-Atlantic Marketing Summit. So what is advocate marketing? Advocate marketing is akin to customer
Great Marketing That Makes Money For most companies, there are ways to turn marketing efforts into profit centers. Of course, every situation and every company is different. Creative marketing solutions do not apply across the board. But in all cases, it pays to think outside the box. I like racking my brains to think of ways
What if your business dashboard looked like this? Would you have any idea where to look first? How one gauge affected another? Whether you were, in fact, getting to your destination? Sadly in this day of numbers overload, we often drive our businesses based on a plethora of vanity metrics
Marketing Assessment Tool A quick and easy survey to determine the effectiveness of your business' marketing strategy.

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